Chapter 13

Chapter 13 - Chapter 13 A.)Shopped till they dropped 1....

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Chapter 13 A.)Shopped till they dropped 1. enron 2. worldcom 3. tyco 4. Vivendi 5. Adelphia communications 6. AOL/Time Warner *all mired in scandal B.) 3 Common Structures 1. Monopoly 2. Oligopoly 3. Limited competition C.) Media performance 1. Direct- profit paid by consumer 2. indirect- paid for by advertising (pay later from product’s cost 3. Economies of scale (increase production levels to reduce overall cost per unit 4. Economic analyses (early 90’s cutbacks in news divisions jeopardized their role as watchdog) D.) Anti-trust and Trust 1. Sherman act (1890)- outlawed monopolies who controlled high prices 2. Clayton act (1914)- prohibited requiring one exclusive supplier 3. Celler-Kefauver (1950)- limited mergers, joint ventures that reduce competition 4. Michael Eisner; “Big is bad if it stifles competition…but big is good if it produces quality programs.” E.) Media Mergers 1. Disney bought ABC for 19 bil in 95 2. Time Warner bougth Turner Broadcasting for 7.5 bill in 95
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This note was uploaded on 04/07/2008 for the course MSS 101 taught by Professor Kabak during the Spring '07 term at Quinnipiac.

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Chapter 13 - Chapter 13 A.)Shopped till they dropped 1....

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