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BU490 BUSINESS ETHICSETHICAL ISSUE IN THE NEWSMCOLIVER NAOMIAC1905772BU490 BSINESS ETHICSPROJECT TITLE: ANALYZING AN ETHICAL DECISION06/20/2020[email protected]
BU490 BUSINESS ETHICSETHICAL ISSUE IN THE NEWSINTRODUCTIONThis digital revolution seems to have break into every aspect of our lives, including the way we practice veterinary medicine, which presents numerous ethical and legal questions. What type of world will we practice in as we advance in the digital age and adopt new technology allowing unprecedented generation and access to digital data? Will it be one in which people in animal health just obey the law, or one where they are obedient to the unenforceable: honesty, integrity, responsibility, respect, caring for others, and courage? These are the universal elements of ethics to consider, as we encounter specific challenges of embracing and using technology in practice. The wholeveterinary community is responsible for upholding its ethical norm now that veterinarians can digitally support “pet parents” at home and in between visits.Veterinary medicine is on the verge of experiencing the biggest disruption in its history. This change is primarily driven by client expectations of being able to interact with their veterinarian through technology like they do with other businesses, such as restaurants, hotels, and banks. There also are economic forces at play as our “product and services economy” changes to the “knowledge, experience, and sharing economy.”Millennials now account for the largest demographic of pet owners, as well as a growing segment of the veterinary profession, and are credited with the economic shift describedabove. They are the early adopters of digital tools in human health care. However, most Americans now have a smartphone within arm’s reach, and technology has breached the generational gap.According to well-known economist Milton Friedman, technology and innovation always lead the way, while ethics and law must catch up. As such, we must consider how technology will change animal care, and be prepared to not just shepherd the change, but lead it and transform what it means to be a veterinarian in the digital age.SUMMARY OF THE ETHICAL ISSUEThe economic and generational tectonic shift toward technology and the veterinary profession’s eventual participation will definitely result in a large accumulation of digital assets.Digital assets require constant vigilance to protect the value of the data to predict and prevent animal (and human) diseases, as well as improve the financial health of practices. Vigilance also is needed to prevent the unintended negative consequences of some commercial uses of the data. For example, companies may extract and sell the data and benefit from the work of veterinarians without sharing the profitwith them.