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Khaadi.docx - Target Market: Khaadi is targeting those...

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Target Market:Khaadi is targeting those customers who are more interested into READY TO WEARclothes. These consumers include mostly the working women. They are not only targeting working women but also housewives by presenting their unstitched collection. They are also targeting kids by offering kids collection for both boys and girls. Khaadi launches men’s collection twice every year. Khaadi is targeting Women who wants unstitched clothesWomen who wants ready to wear clothesMenKids (Girls and boys)Differentiated Marketing:Khaadi is using differentiated marketing technique because they are targeting specific segment that have income group more than lower class in the society. They are offering the products that can be afforded by upper class or middle class. Not everyone can afford their products.Niche Marketing:Khaadi has started its business by targeting only a niche that was working women but with the passage of time they have entered many markets and captured a large market share. Micro Marketing:Khaadi has been doing individual marketing by sending text messages to their customers regarding their new collections, their sales, their discount offers etc.

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Term
Winter
Professor
Janet
Tags
Marketing, Khaadi, Semi Formals

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