1Hometown ConsignmentHometown Consignment Business PlanOhio Christian UniversityToni M HorsleyDecember 12, 2020BUS2200 Entrepreneur Basics (ONLF20)Professor Micah Dorsey
2Hometown ConsignmentTable of ContentsExecutiveSummary…………………………………………………………………………………………3BusinessDescription…………………………………………………………………………………...…...4MarketingPlan………………………………………………………………………………………………..5Competitive Analysis…………………………………………...………………………………………………6Product, Price & Promotion………………………...………………………………………………………………7Organization andManagement……………………………………………………………………………………...8OrganizationalChart……………………………………………………………………………………………10Marketing and Sales Strategy…………………………………………………………………..…………………….11 FinancialManagement…………………………………………………………………………..………...12BalanceSheet………………………………………………………………………………………….13-14IncomeStatement………………………………………………………………………………........15-16Cash FlowStatment…………………………………………………………………………………….17-21References……………………………………………………………………………………….22
3Hometown ConsignmentExecutive SummaryHometown Consignment is a quality online and in-person thrift store and consignment all in one.Hometown Consignment specializes in juniors and women's clothing, shoes, handbags, andaccessories. Hometown Consignment will choose items for sale based on each item's quality,designer label, age, wear, and the price at the initial time of purchase. Consignment and thriftinghave been made simple with the easy-to-use online webpage and a unique in-person shoppingand consignment experience. Once a team member has selected the items from the onlineconsignment customers, the consignors are sent via email a prepaid shipping label to ship theiritems to the Hometown Consignments direct store for further inspection. Upon an item's arrival,they will be thoroughly inspected, cleaned, sanitized, and be made ready for posting onHometown Consignment online website as well as in the shop itself. For in-person consignment,customers will bring the items in for inspection. Customers will shop at Hometown Consignmentfrequently for inexpensive and great quality women's apparel and accessories for themselves orloved ones. There will also be an appeal because we offer various styles, not just what istrending. Within Hometown's first year, marketing will be mainly on free social networking sitessuch as Facebook and Twitter. Hometown Consignment will also take advantage of word ofmouth within the first year. Within the second year, we plan to expand our advertising to includeneighborhood newspapers, print advertising, and direct mail advertisement. The target market forHometown Consignment was determined using insight into the economy within the locationHometown Consignment will be, which is of lower-income. Our customer profile will be femalesranging between 13 to 42 years of age. Our customers will be of the working class, lower class tolower medium class who has trouble making ends meet. Within the first year, HometownConsignment employees will consist of a family setting, including Toni Horsley, Amanda
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