Week 1 - Establishing a Framework for Business...

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Establishing a Framework for Business Communication BUAD 302 Spring ‘08 Snyder WEEK ONE
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Purposes of Communication Definition of Communication Communication is the process of exchanging information and meaning relative to a common system of symbols, signs and behaviors. There are three purposes of communication: 1. To Inform 2. To Persuade 3. To Entertain
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Communication Process Model Definitions Encoding: Selecting and organizing message Decoding: Interpreting the message Basic Dynamics Sender encodes and transmits message--> Receiver decodes message and becomes the sender--> Sender encodes and transmits message-->
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Communication Process Model Encoding Message Design: The goal is to select words that clearly convey the sender’s intent in addition to non- verbal signals, i.e. gestures, tone, eye-movement, etc. Encoding Influences Sender’s knowledge of receiver’s education level, viewpoints, and other factors that will impact how the message is designed.
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Communication Process Model Decoding
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This note was uploaded on 02/04/2008 for the course BUAD 302 taught by Professor Snyder during the Spring '07 term at USC.

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Week 1 - Establishing a Framework for Business...

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