Chapter 2&3 HW - Chapter 2 1 4 5 6 1 Why is it important for a firm to study and understand the external environment It is important for a firm

Chapter 2&3 HW - Chapter 2 1 4 5 6 1 Why is it...

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Chapter 2: 1, 4, 5, 6 1. Why is it important for a firm to study and understand the external environment? 4. What are the seven segments of the general environment? Explain the differences among them.The general environment has seven segments: demographic, economic, political/legal, sociocultural, technological, global, and physical (more commonly known as STEPDG). The following depicts elements of segment of the general environment:
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  • Summer '12
  • Willmore
  • Inflation rates, similar products, energy consumption, gross domesticproduct, STEPDG

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