97%(133)129 out of 133 people found this document helpful
This preview shows page 1 - 3 out of 4 pages.
Chapter 2: 1, 4, 5, 61. Why is it important for a firm to study and understand the external environment?4. What are the seven segments of the general environment? Explain the differences among them.The general environment has seven segments: demographic, economic, political/legal, sociocultural, technological, global, and physical (more commonly known as STEPDG). The following depicts elements of segment of the general environment: