INB301.pdf - EXPORT PLAN OF APEX FOOTWEAR INTERNATIONAL...

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EXPORT PLAN OF APEXFOOTWEARINTERNATIONAL BUSINESS – INB301 – SECTION 5
2SUBMITTED BYMd. Ziaur Rahman1710187Sayeda Nuzhat Hossain1710433Zareef Akbar1630629Nishat Saiyara1821663Labiba Azad Rahman1730206Md. Mashiur Rahman1731658
3LETTER OF TRANSMITTALTo: Mr. Kazi Mohammad JamshedLecturerIndependent University, BangladeshBashundhara R/ADhaka, BangladeshDate: 4th April, 2019.Subject: Submission of Export Plan for Apex Footwear Ltd.Dear Sir,It is our pleasure to have this opportunity to present you with our export plan for ApexFootwear Ltd. We have all given our best effort throughout this entire report and we haveprovided all the relevant information that is necessary regarding this report. We believe thatour report will provide a clear concept of the export plan.We all gave our best to accumulate required information and we will be more than happy toanswer any question to clarify it fully to your understanding. Thank you for all your help andsupport throughout this entire semester.Sincerely yours,Md. Ziaur Rahman.ID: 1710187
4TABLE OF CONTENTSLETTER OF TRANSMITTAL3TABLE OF CONTENTS4ACKNOWLEDGEMENT5ABSTRACT6INTRODUCTION7COMPANY DESCRIPTION8PRODUCT & SERVICE DESCRIPTION9PRODUCT STRATEGY10GROWTH POTENTIAL10FOREIGN MARKET ANALYSIS10COMPETITOR ANALYSIS14MARKET ENTRY STRATEGY16RISK MANAGEMENT16EXTERNAL ASSISTANCE19CONCLUSION21REFERENCES22
5ACKNOWLEDGEMENTFirst and foremost, we would like to express our sincere gratitude to our instructor Mr. KaziMohammad Jamshed for his continuous support, patience and motivation. His guidance hashelped us all in the time of planning and writing of this report. We could not have completedthis report without his constant support throughout the entire semester.Besides our instructor I would also like to thank my fellow mates for accumulating all the datanecessary and contributing in every other way possible.Last but not the least; we would like to thank our family for supporting us spiritually throughoutthis report.Thank you.
6ABSTRACTApex is the leading manufacturer and exporter of leather footwear from Bangladesh to majorshoe retailers in Western Europe, North America, and Japan. According to the industrycontribution to the overall of the economy, exporting footwear can be largely prospective forApex revenue.Apex has the undisputed leadership in footwear exports from Bangladesh. Around six millionpairs of shoes are exported from Bangladesh of which Apex contributes more than four millionpairs. That means two shoes in every three exported from Bangladesh is an Apex product.Because of the better quality in Bangladeshi leather compared to Chinese and Indian, the costto value of products for Bangladesh footwear products is superior. Moreover, countries likeChina and India are failing to export high quality but low-cost leather items because of the anti-dumping rules of the World Trade Organization (WTO).

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