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Running head: BUSINESS PROPOSAL ASSIGNMENT 1 Business Proposal Assignment Name: Institution: Tutor: Date:
BUSINESS PROPOSAL ASSIGNMENT 2 Business Proposal Assignment To: David Gilboa Warby Parker Co-CEO From: Date: Sub: Public Business Plan Introduction Warby Parker aims at launching an eyewear buying opportunity online. The launch will also allow people to order five pairs of frames to try at home for five days. The proposal discusses the main factors related to home Try on in Warby parker. Background Warby Parker is an eyewear association selling various quality eyewear at affordable prices. Due to previous product launching and planning issues, Warby Parker is introducing the Home Try-on initiative. The initiative will allow interested clients to order five pairs of eyewear frames, keep them for free at home for five days, then decide what they would like to order. The reason behind the initiative is because everyone and everything is going digital nowadays, and the computer is the medium of online shopping for the current generation. One can access and

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