marketing_ch11

marketing_ch11 - Chapter 11 Specialty store- a retail store...

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Chapter 11 Specialty store- a retail store that carries a narrow product line with a deep assortment within that line Department store- a retail organization that carries a wide variety of product lines- typically clothing, home furnishing, and household goods; each line is operated as a separate department managed by specialist buyers or merchandisers Supermarket- Large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of food, laundry, and household products Convenience store- a small store located near a residential area that is open long hours seven days a week and carries a limited line of high-turnover convenience goods Superstore- a store much larger than a regular supermarket that carries a large assortment of routinely purchased food products, nonfood items, and service Category killer- giant specialty store that carries a very deep assortment of particular line and is staffed by knowledgeable employees Discount store- a retail institution that sells standard merchandise at lower prices by
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marketing_ch11 - Chapter 11 Specialty store- a retail store...

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