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ACN202 INDIVIDUAL ASSIGNMENTSECTION 06FACULTY: MR. ASHRAFUL AREFINNAME: SAYMA SHAHIDID: 1810180
1.Assess each distribution strategy from a qualitative point of view.Trade shows75000 buyers will be in attendance which means direct audienceBuyers can physically assess productsIt is a place for retailors to source their products which will potentially increase salesFoxy can show case their products in 10 trade showsAudience are diverse so it is difficult to predict where product will be sold5 days preparation per show; 50 days per year for preparationThere will competitors so hard to competeGreat way to personally sell and connect to customers and it will help the owners to understand US trends.Online salesWill help to reach customers worldwideGiveaways and discount codes would attract more customersPeople may not be willing to buy online without being able to physically assess the products first.2.Identify all costs, other than variable costs, for the tradeshow distribution strategy. Categorize these costs as investments and fixed costs (per trade show and for fiscal year 2014/2015Fixed CostsPer showFor