COMM 256 - Exam 3 - Lecture 5 Metaphor and Meaning Metaphor...

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Lecture 5 Metaphor and Meaning Metaphor – experiencing one kind of thing in terms of another. - Metaphors highlight things and hide things - Human thought and experience is largely a matter of metaphor. - Metaphors become a “habitual” way of understanding the world. - Example: Argument is War o “Your claims are indefensible.” o “He attacked every weak point in my argument.” o You can win or lose an argument. o In allowing us to focus on one aspect of a concept (e.g. the battling aspects of arguing), a metaphor can keep us from focusing on other aspects of the experience of phenomena that are inconsistent with that metaphor. In Persian cultures, it is not important whether you win or lose an argument but to put forth a good argument. o Highlights: Battle aspects of argument. o Hides: The fact that you are giving your opponent your time to explain your view. - Metaphors hide some aspects of what they describe and highlight others. - Example: Time is Money o “How do you spend your time?” o “That flat tire cost me an hour.” o It has become customary for people to be paid by the hour. o Only a partial metaphor If you spend your time doing something, and it doesn’t work, you can’t get your time back. o
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This note was uploaded on 04/07/2008 for the course COMM 256 taught by Professor Stevenson during the Fall '07 term at University of Delaware.

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COMM 256 - Exam 3 - Lecture 5 Metaphor and Meaning Metaphor...

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