Lecture_8_Social and Cultural Context_ Rick - Episode 8 Social and Cultural Context of Business https\/www.youtube.com\/watch?v=3aQpHNOh_io By Dr Rick

Lecture_8_Social and Cultural Context_ Rick - Episode 8...

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Episode 8: Social and Cultural Context of Business https:// By Dr. Rick Boidurjo Mukhopadhyay International Development and Management Economist, Consultant for SMEs, Renewable Energy and Cross-National Education, Entrepreneur @WIUT- Senior Lecturer in Business and Economics Co-module leader for global business environment and final dissertation supervisor
Brief Background… PhD (Sussex, UK), MA (IDS, UK), PG BM, UG (BA Hons in Economics, Gold Medalist) University of Oxford, Cambridge, Sussex, Leeds – in the UK Universities in Europe and East Asia Taught over 40+ business management, economics and international development courses – been the course leader and subject group head Researcher and Consultant Find my work here - )
Learning outcomes To be able to discuss cultural and social perceptions and their role in international business operations/ decision making To be able to demonstrate an ability to engage in a discussion on importance of national/ international culture and organisational culture Some ground rules - Listen carefully and make notes - 'No chatting’ during the lecture/ will keep last few minutes for Q&A - Make sure the links in the lecture are all working on your device/s - Relax and relish the next one hour!
Features and Limitation of External Analysis… - Models such as PESTEL (you are familiar) helps you to stay updated with the variables that you cannot really control as a business or as an economic entity - Such variables can be Political trends, Economic trends, Social & demographic trends, Technological trends - PESTEL EM now ( Ethics, Media – they matter crucially in the markets where you

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