Midterm Study Guide - Comm and Media Studies Study Guide...

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Comm and Media Studies Study GuideChapter 1Communicationsystemic process in which people interact with and throughsymbols to create and interpret meaningsProcess – ongoingSystemic -Symbols – includes nonverbal behaviors toooCreate reality2 levels of meaning1.content level – literal2.relationship level – interpret based onCarreyoCommunication structures our realityoRitual View – process of comm. Not just practice ofHighly influenced how meia scholars study comm. TransmtionHow ppl engae with knowledgeHow news comminucated- between readersHow structures our realityTransmission ritual – before comm. Depended how long infor takes to transmitoChanged with railroadsoComm. Traveled point A to BSapirLook at society as network of members and cultural batersoEvery single cultural act involves communications3 main techniques of primary commLanguage – includes verbal & writtenSymbolsPhysical conditions – gestures and contextLike carrey, emphasizing how comm. Doesn’t just apply, but constitutes societyCOMM MODELSLinear Models(laswell)One way, one person acts on another
Too simplisticHarold Laswell- answers: Who? Says What? Through which model? Towhom? With what effect?Shannon & WeaverTransmission- info source, transmitter, *medium) receiver, destinationoAdded noise- anything that can interfere with messageoEx: distraction, bad signalSchramm’s interactive modelAdded feedbackEncoder, source, decoderNot just A to B, B to A
Transactional ModelTime – comm. Changes over timeDif from transactional model bc they failed to see that everyone sends andreceives simultaneouslyWood’s transactional model- people simultaneously send and receivemessages. Time dimension occurs within systemsHistory of Human CommOralpictoralideogrammatic (pictures that represent meaning/first form ofwriting)alphabetictypographic printing press)telegraphictelephonicmodern7 major areas of research/teaching1.Intrapersonal - ourselves2.Interpersonal – between people3.Group -4.Organizational5.Public6.Mass7.interculturalCHAPTER 2PECEPTION AND COMMUNICATIONPerception:an active process of selecting, organizing and interpreting people,objects, events, situations and activitiesSelection- the act of narrowing one’ attention to that which isimportant at the moment. It is influenced by:
oExtreme qualities that draw attentionoThe acuity of our sensesoChange or variationoOur motives, needs and expectations -> we usually perceivewhat we expect to perceiveoExpectationsOrganization:the act of structuring and arranging one’s perceptions inorder to make meaning of the selections.

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Term
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Professor
KimberlyCasteline

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