Midterm Study Guide - Comm and Media Studies Study Guide Chapter 1 Communication systemic process in which people interact with and through symbols to

Midterm Study Guide - Comm and Media Studies Study Guide...

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Comm and Media Studies Study GuideChapter 1Communication systemic process in which people interact with and through symbols to create and interpret meaningsProcess – ongoing Systemic - Symbols – includes nonverbal behaviors too oCreate reality2 levels of meaning1.content level – literal 2.relationship level – interpret based on CarreyoCommunication structures our realityoRitual View – process of comm. Not just practice ofHighly influenced how meia scholars study comm. TransmtionHow ppl engae with knowledgeHow news comminucated- between readersHow structures our realityTransmission ritual – before comm. Depended how long infor takes to transmitoChanged with railroadsoComm. Traveled point A to BSapirLook at society as network of members and cultural baters oEvery single cultural act involves communications3 main techniques of primary commLanguage – includes verbal & writtenSymbolsPhysical conditions – gestures and contextLike carrey, emphasizing how comm. Doesn’t just apply, but constitutes societyCOMM MODELSLinear Models (laswell)One way, one person acts on another
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Too simplisticHarold Laswell- answers: Who? Says What? Through which model? To whom? With what effect?Shannon & WeaverTransmission- info source, transmitter, *medium) receiver, destinationoAdded noise- anything that can interfere with messageoEx: distraction, bad signalSchramm’s interactive model Added feedbackEncoder, source, decoderNot just A to B, B to A
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Transactional ModelTime – comm. Changes over timeDif from transactional model bc they failed to see that everyone sends and receives simultaneously Wood’s transactional model- people simultaneously send and receive messages. Time dimension occurs within systemsHistory of Human CommOral pictoral ideogrammatic (pictures that represent meaning/first form of writing) alphabetic typographic printing press) telegraphic telephonic modern7 major areas of research/teaching1.Intrapersonal - ourselves2.Interpersonal – between people3.Group - 4.Organizational5.Public6.Mass7.interculturalCHAPTER 2PECEPTION AND COMMUNICATION Perception: an active process of selecting, organizing and interpreting people, objects, events, situations and activitiesSelection- the act of narrowing one’ attention to that which is important at the moment. It is influenced by:
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oExtreme qualities that draw attentionoThe acuity of our sensesoChange or variationoOur motives, needs and expectations -> we usually perceive what we expect to perceiveoExpectations Organization: the act of structuring and arranging one’s perceptions in order to make meaning of the selections.
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