(8PAGE APA) Ford Motors Marketing Plan.docx - 1 Ford Motor...

This preview shows page 1 - 4 out of 10 pages.

1 Ford Motor Company Marketing Plan Student Name Name of Department Course Title Professor Name Date
2 Introduction Ford Motors Company has been in the market since 1903 and has maintained a stable and consistent performance in the automotive industry (Magalhães, Pereira & D'Orey, 2019). The company has been producing motor vehicles and spare parts that are pocket friendly for customers in the middles class globally. Additionally, the organization is engaged in marketing high-quality car brands such as mercury brands, Mazda in Japan, Lincoln, among other market leaders across the globe. The company is engaged in the manufacturing and marketing of high- quality automobiles such as luxury, commercial and public sectors. Ford Motors must have a highly effective marketing program in the effort of outshining its competitors such as Toyota, Nissan, among others (Świtała et al., 2018). The market plan seeks to explore various strategies employed by Ford Motors to achieve high sales and market expansions around the world. Customer Feedback Analysis Customers are the central concern of ford motors, and the company is focused on improving its production capacity and abilities in the effort of achieving their needs (Van Rensburg, 2013). Ford Motors has different customer categories that buy different models of its automotive, thus requiring the organization to have high-level flexibility in its operations. The organization has maintained high quality and improved standards in their manufacturing process that improve customer needs and wants. Price is another critical aspect that fits various customer categories and should not be overlooked. Ford Motors should adopt a low pricing strategy because middle-class customers are price-sensitive, and they might opt to shift to other companies (Świtała et al., 2018). For the organization to maintain its customers in the market, it needs to consider ensuring flexibility in manufacturing, availability of products, improve technology, durability, and convenience of its products as well as services.
3 Brand Strategy Ford Motors is an organization that has one of the leading brands in the world because of the quality and performance of its products (Van Rensburg, 2013). The organization has some of the leading competitive advantages in its marketing operations that have since improved its performance and success in various markets. One of the outstanding competitive advantages is intellectual property with overactive 38,000 patents that help the company to conduct its operations uniquely. The patents have kept ford motors to achieve high levels of products in the automotive industry through better technologies. Ford has developed an enduring market in emerging economies, although a large percentage of its portfolio is in developed countries, and this broadens its market share (Magalhães, Pereira & D'Orey, 2019). Ford has also invested heavily in manufacturing processes with over 68 units globally committed to manufacturing high-quality products offered at affordable prices.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture