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Title Page: Strategic Management of Coca Cola Company
Table of Contents Section: 1 .................................................................................................................................................... 3 Introduction: .............................................................................................................................................. 3 Overview: ................................................................................................................................................... 3 Business Environment and Analysis of Coca Cola .................................................................................. 3 Applying the Strategic management Model on Coca Cola: .................................................................... 4 Strategic Management Model: ................................................................................................................ 4 Coca Cola vision, mission and objectives ................................................................................................. 5 The objective of Coca Cola ....................................................................................................................... 5 Coca-Cola company's SWOT analysis ..................................................................................................... 6 Conclusion .................................................................................................................................................. 8 Section 2 ..................................................................................................................................................... 8 Sustainability: ............................................................................................................................................ 8 Introduction of the issue: .......................................................................................................................... 8 Applying and debate on the issue: ............................................................................................................ 9 Recommendation: .................................................................................................................................... 10 Conclusion ................................................................................................................................................ 11 Section 3: .................................................................................................................................................. 11 Introduction: ............................................................................................................................................ 11 Critical analysis: ...................................................................................................................................... 11 Referencing: ............................................................................................................................................. 13
Section: 1 Introduction: I will study the Coca Cola company in the details of this project. The Coca-Cola Company has something special. There is a feeling of pride in building brands that people enjoy and take advantage of us as individuals and companies. You knew us in one way your whole life. Coca-Cola can also be called an old friend. But new and exciting ways will grow old friends. You've got. So we got it. We are moving towards a new path of growth that builds on our best assets: our products, our financial capital, our global presence, our unrivalled logistics networks and our global staff and management ( Serôdio et al., 2018). This is a journey to maximise these forces and ultimately become a genuinely sustainable development organisation and one of the most admired businesses in the world. A large place in the world is the Coca-Cola Company. Through our sustainability initiatives, human rights campaigns and the profound impact on the economy, individuals will give shareholders countless ways to add wealth and make a positive contribution to a wide variety of communities.Our values provide us a compass and describe how we behave in the world. We also defined behaviors with the help of our people that enhance our values: Overview: The Coca - Cola Company is a beverage retailer, manufacturer, and marketer of non-alcoholic beverage concentrates and syrups. The Company's flagship product is Coca - Cola , but it offers more than 500 brands in over 200 countries or territories and serves 1.6bn servings each day. In 1889, Asa Griggs Candler completed a buy from Pemberton's heirs of Coca-Cola's and brand. Candler formally established the Coca-Cola Company in Atlanta in 1892. By 1895, Coca-Cola was sold in all the states in the United States. It was sold in 1919 to the Georgian trust company of Ernest Woodruff ( Stuckler et al., 2018). Business Environment and Analysis of Coca Cola The research reports on the Business environmental changes of Coca Cola's international Company in the last five years. It addresses the Company's strategic role and current standing in the emerging market. Coca-Cola is a global corporation that manufactures and distributes a wide
variety of soft drinks worldwide. Its charter office is headquartered in Uxbridge, Middlesex, in England in the United Kingdom. The Company has a valuable name in an international market and a wide variety of product creation & market development. The business works both domestically and globally in the large economic market. The amount of the Company's sales and

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