Case Study 4.docx - Bria Almonor A04233549 Linear...

This preview shows page 1 - 3 out of 6 pages.

Bria Almonor A04233549 Linear Programming Applications in Operations Management Case Study 4 Bria Almonor November 23, 2020 1
Bria Almonor A04233549 The Flamingo Grill is in St. Peterburg, Florida. The management team at this upscale restaurant has hired the advertising firm of Haskell and Johnson to help plan an advertising campaign for the coming season. With a budget of $279,000, the Haskell and Johnson firm have distributed the advertising budget amongst television, radio, and internet advertisement. Their team has provided the following chart to account for the new customers per ad, cost per ad, and exposure rating per ad: Advertising Media Exposure Rating per Ad New Customers per Ad Cost per Ad Television 90 4000 10000 Radio 25 2000 3000 Internet 10 1000 1000 T1: # of TV advertisements with 90 rating and 4000 new customers T2: # of TV advertisements with 40 rating and 1500 new customers R1: # of Radio advertisements with 25 rating and 2000 new customers R2: # of Radio advertisements with 15 rating and 1200 new customers

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture