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Bria AlmonorA04233549Linear Programming Applications in Operations ManagementCase Study 4Bria AlmonorNovember 23, 20201
Bria AlmonorA04233549The Flamingo Grill is in St. Peterburg, Florida. The management team at this upscale restaurant has hired the advertising firm of Haskell and Johnson to help plan an advertising campaign for the coming season. With a budget of $279,000, the Haskell and Johnson firm have distributed the advertising budget amongst television, radio, and internet advertisement. Their team has provided the following chart to account for the new customers per ad, cost per ad, and exposure rating per ad: Advertising MediaExposure Rating per AdNew Customers per AdCost per AdTelevision90400010000Radio2520003000Internet1010001000T1: # of TV advertisements with 90 rating and 4000 new customersT2: # of TV advertisements with 40 rating and 1500 new customersR1: # of Radio advertisements with 25 rating and 2000 new customersR2: # of Radio advertisements with 15 rating and 1200 new customers