Strategic MarketingCase 2Mahindra Electric Mobility Limited- The Electric VehiclesDilemmaIntroductionThe Mahindra Electric Mobility Limited The Electric Vehicles Dilemmapresents a simulated practical experience to the reader allowing them to learn about real lifeproblems in the business world. The Mahindra Electric Mobility Limited The ElectricVehicles Dilemma case consisted of a central issue to the organization, which had to beidentified, analysed and creative solutions had to be drawn to tackle the issue. This paperpresents the solved Mahindra Electric Mobility Limited The Electric Vehicles Dilemma caseanalysis and case solution. The method through which the analysis is done is mentioned,followed by the relevant tools used in finding the solution.The case solution first identifies the central issue to the MahindraElectric Mobility Limited The Electric Vehicles Dilemma case study, and the relevantstakeholders affected by this issue. This is known as the problem identification stage.Thesolution consists of recommended strategies to overcome this central issue. It is a good ideato also propose alternative case study solutions, because if the main solution is not foundfeasible, then the alternative solutions could be implemented. Lastly, a good case studysolution also includes an implementation plan for the recommendation strategies. This showshow through a step-by-step procedure as to how the central issue can be resolved.Questions:Q.1 Do a SWOT (strengths, weaknesses, opportunities, and threats) analysis for MEM and the other major EV players in the Indian market.Answer:SWOT Analysis of Mahindra Electric MobilityStrengthStrong R&D and EngineeringStrong Sales and Service NetworkEfficient Production/Automation CapabilitiesWeaknessHeavy Reliance on One Product (Although Several Less Successful Models were Introduced)
Rising Costs in GermanyNo experience with U.S. Labour Unions if building plant in the U.S.OpportunitiesGrowing affluent market demands more luxurious cars with many optionsAttractive officers to build an assembly plant in U.S.Chrysler and American Motors need small enginesThreatsExchange Rate: Devaluation of Dollar in relation to Deutshe MarkCompetition from Japanese and U.S. AutomakersFuel Shortage and PriceSwot analysis of other major EV players in the Indian market:1. Ather EnergyStrengthThe geographic presence in different regions can act as one of the major strength ofthe organisation. It determines the business’s reach to the target market and ensures theeasy accessibility.The wide product portfolio can allow the organisation to expand the customer baseand offset the losses from one product category with benefits obtained from the other.