Yash Patel_076_Case 2_SM.docx - Strategic Marketing Case 2...

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Strategic Marketing Case 2 Mahindra Electric Mobility Limited- The Electric Vehicles Dilemma Introduction The Mahindra Electric Mobility Limited The Electric Vehicles Dilemma presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Mahindra Electric Mobility Limited The Electric Vehicles Dilemma case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Mahindra Electric Mobility Limited The Electric Vehicles Dilemma case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. The case solution first identifies the central issue to the Mahindra Electric Mobility Limited The Electric Vehicles Dilemma case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage.The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved. Questions: Q.1 Do a SWOT (strengths, weaknesses, opportunities, and threats) analysis for MEM and the other major EV players in the Indian market. Answer: SWOT Analysis of Mahindra Electric Mobility Strength Strong R&D and Engineering Strong Sales and Service Network Efficient Production/Automation Capabilities Weakness Heavy Reliance on One Product (Although Several Less Successful Models were Introduced)
Rising Costs in Germany No experience with U.S. Labour Unions if building plant in the U.S. Opportunities Growing affluent market demands more luxurious cars with many options Attractive officers to build an assembly plant in U.S. Chrysler and American Motors need small engines Threats Exchange Rate: Devaluation of Dollar in relation to Deutshe Mark Competition from Japanese and U.S. Automakers Fuel Shortage and Price Swot analysis of other major EV players in the Indian market: 1. Ather Energy Strength The geographic presence in different regions can act as one of the major strength of the organisation. It determines the business’s reach to the target market and ensures the easy accessibility. The wide product portfolio can allow the organisation to expand the customer base and offset the losses from one product category with benefits obtained from the other.

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