Lesson 10 Assignment #5 Chpt 11 Video Case Study

Lesson 10 Assignment #5 Chpt 11 Video Case Study -...

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Lesson #10, Assignment #5: Chapter 11 Video Case Study Review the Video Case, 'Fallon Worldwide: Maintaining Its Strategic Vision' on page 499 of your text. Click HERE to view the video clip. Address the following topics in a brief essay of 200-250 words: 1.What strategic factors did Fallon consider when deciding to expand its business globally? Fallon considered multiple factors when deciding to pursue global partnerships, such as shared values, cultural compatibility, forming valid and enduring relationships, leveraging creativity and competing on quality. 2.Find Fallon’s strategic vision statement on its web site. What does the statement say about the company’s commitment to a global strategy? Establishing a clearly defined competitive strategy to provide direction for their efforts was a paramount concern. Effective strategy moves were grounded in assessment of the firm's current competitive position and identification of the skills and capabilities affording the most leverage in the light of future market developments.
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