Return on Investment - Return On Investment(ROI No company can hope to remain viable or even grow without closely monitoring the effectiveness of its

Return on Investment - Return On Investment(ROI No company...

This preview shows page 1 out of 1 page.

Return On Investment (ROI) No company can hope to remain viable or even grow, without closely monitoring the effectiveness of its advertising. In the current economy no corner of a company’s expenses is going without scrutiny, especially marketing and promotion costs. The negative results of making expenditures which do not contribute to profits are obvious. A company’s inherent marketing goal is to direct its efforts toward activities which produce a desired outcome, usually sales but could also include interim steps toward a sale, attendance at events, subscriptions, sample downloads and other such activities by its prospects. A popular method of measuring whether a firm is getting its money’s worth from promotions is by the calculation of Return on Investment (ROI). Return on Investment is a metric that measures profit associated with each investment. Although methods and approaches may vary

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture