Course Hero Logo

Business plan.docx - Business plan Company name fad shoes...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 4 out of 13 pages.

Business planCompany name fad shoesFahd haif si haif 20170201046Entrepreneurship and Small Business Administration Dr. Özge BaruönüLatifDecember 2020
I.Executive summaryA-company name fad shoes Address Istanbul phone number 555666999b- brief description we are a shoes store that make the best quality ofshoes in affordable prices we try to make our focus on customersatisfaction more then our profit for building a name in the market isthe true meaning of success.c- our target market is algeria Tunisia and morocco where the shoesmarket there is very expensive and not affordable for everyone so that’swhy we targeted these countries where we can have a wide customerbase .d- we are cheaper compared to other stores regarding we are gettingour products from the distributor directly and we offer the freedelivering service which is really hard in those countries .II-vision and mission statementA- vision Pioneering the communication industry.B- mission making people and especially teenagers get the bestquality of shoes in good and unbeaten prices .C- Values and Principles on which the business stands:.performance \ diversity \honesty \flexible handlingD. What makes the business unique? What is the source of itscompetitive advantage?
III. Business and Industry ProfileA-industry analysisPorter`s five forces modelRivalry among companies in the industry-This is one of the most competitive industries in the world andnormally we would face a lot of competition every one with a properbudget can enter this market but what we are planning for is biggerthan just selling shoes we are aspiring to satisfy our customer and to getat the best of the customer value eventually we want to be unique anddifferent by making a teenagers and students with low budget afford apair of shoes .B-Bargaining power of buyers-Thebargaining powerof individualbuyersmay be small in theshoeindustry. ... Overall, thebargaining powerof customers is moderatelyhigh. Some of the factors that limit thebargaining powerof customersinclude product quality, marketing, brand image, and popularity but wetook in regarding that we are in three different countries with millionsof people who are willing to pay the least possible for a good qualitybecause customer loyalty is not that high as other markets .C-Threat of new entrantsAs we mentioned before not a large capital is required to enter thismarket as we can notice now the emerge of online shopping and all youneed is a phone plus internet and you can start advertise your product .

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 13 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
N/A
Tags
Business, Marketing,

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture