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1 Running Head: BUSINESS LOCATION FACTORS Business Location Factors Jeremy Torrence Embry-Riddle Aeronautical University
2 BUSINESS LOCATION FACTORS Business Location Factors Location refers to placing a business in a given area to site its operations (BBC, n.d.). The prosperity of a business often depends on its location. The business's fundamental objective is to determine the placement of the entities in the concrete area. PNC Financial Services Group, Inc. is a local banking organization with headquarters in Pittsburgh, Pennsylvania. The company provides a range of services in terms of asset management, retail, and institutional banking. PNC financial services wish to expand into the foreign market. Before applicable location decisions, several factors are put into consideration. Below is the exploration of the seven factors that will affect the location decisions of PNC Financial Services Group, Inc. Competition PNC financial services' proximity to other competing bank businesses could either be a beneficiary or a hindrance. Analyzing the competitors and what they offer can guarantee the right location of the bank. Too much competition makes it necessary to expand PNC financial services to another new area. Similarly, suppose the services offered in the bank are of uniqueness and innovation. In that case, a competitive location could be the superlative means to attract

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