AdJournal.docx - David Kostroub Professor Kyle Barber MKTG...

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David KostroubProfessor Kyle BarberMKTG 234November 28, 2020Ad JournalKelopticPrint Ad: Van Gogh - 2014Keloptic is an online optician that sells eyeglasses and sunglasses. Keloptic may be a Frencheyewear company, but this incredible advertisement can be used across the globe for all ages.
Journal 2:French Ministry of HealthPrint Ad:Children Obesity - 2014This ad on child obesity created by the French Ministry of Health isn’t pretty, but that’s the point.Obesity isn’t pretty, and the intention of the ad is to create an alarming response from all parentsand their children that they need to watch what they’re consuming on a daily basis to avoidobesity. The French Ministry of Health’s main goal of this advertisement is to spread awarenessabout the increasing issue of childhood obesity, warning parents that “Obesity starts at a youngage”.The strategy of this print campaign is simple and effective. It has an ice cream cone with anobese felly on top of it. Almost everyone loves ice cream, but as soon as they see this ad theywould most likely pick up a fruit or vegetable instead. This ad has a weird presence. Simply put,it’s gross to look at, but that’s exactly why it’s so effective. It’s extremely off-putting, but that’sthe intention of the ad.What’s interesting to me is that even though the message is so serious, they still used a bright andhappy color scheme. The colors grab the audience’s attention, but then they feast their eyes onthe fat belly and are instantly put off. Even though this ad is gross, the French Ministry of Healthnailed it! Rarely do I see an ad so gross and think, “Wow this might be one of the best ads I’veever seen”!

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Term
Winter
Professor
N/A
Tags
Advertising, ad journal

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