comm paper 2 - Cognitive Responses 1 Running Head:...

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Cognitive Responses 1 Running Head: Cognitive Responses Aggressive Thoughts resulting from Sitcom Exposure: A Critique of Chory-Assad (2004) Anthony Pugliese Communication Research 224 Fall 2006
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Cognitive Responses 2 Americans as a society watch an extremely high amount of television on a daily to weekly basis. However, Americans are not the only ones glued to the television, most of the civilized world are guilty of being addicted to television as well. With this in mind it is interesting to find out that not many studies of been done in the pursuit of finding out what watching all of this television brings about. Rebecca M. Chory-Assad is one of the few researchers interested in finding out the effects television has on Americans. Chory- Assad more specifically is interested in finding out the “Effects of Television Sitcom Exposure on the Accessibility of Verbally Aggressive Thoughts” (2004). This paper will discuss and critique this study by Chory-Assad and expose the possible harmful effects television sitcoms can have. Chory-Assad’s (2004) study was meant to examine the effects of exposure to verbally aggressive sitcoms and the aggressive cognitive responses within the framework provided by the General aggression model (Anderson & Bushman, 2002). Chory-Assad claims that television sitcom exposure will elicit a statistically significant number of aggressive cognitive responses. In order to test this, participants either were shown a television sitcom or drama and then were asked to complete a thought-listing assessment afterwards. Chory-Assad gathered 189 student participants from West Virginia University during the spring semester of 2001. The experiment began by randomly assigning participants to either the sitcom or drama exposure groups, the groups ranged anywhere from 2 to 16 participants. Following the participants watching their specified television show, a thought-listing task was given to find out and record what they were thinking. The Thought-listing surveys provided 893 thoughts pertaining to the television
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Cognitive Responses 3 program, while the general findings found that 16 percent of the cognitive responses to the sitcoms were aggressive in nature. This study is necessary because it is crucial that we as a society are aware of what the results and consequences of our actions are. In this case since television has such an impact on our daily lives, and especially the lives of our youth we need to be aware of what television is doing to our conscious and unconscious mind. Chory-Assad attempts to expose the aggressive thoughts and mentality that
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comm paper 2 - Cognitive Responses 1 Running Head:...

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