Report Group8 sec2 Bus 485 Autumn 17.docx - Business Research Method Final Term Paper BUS 485 To Business Research Method Section 2 Mohammed Sohel Islam

Report Group8 sec2 Bus 485 Autumn 17.docx - Business...

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Business Research Method Final Term Paper BUS: 485 To Business Research Method Section 2 Mohammed Sohel Islam Senior Lecturer School of business Independent University, Bangladesh (IUB), Dhaka, Bangladesh Submitted by (Group 8) A.S.M ZahidHasan 1421584 Md. Zaid Qamar 1430995 Faysal Ahmmed Siddquee 1420271 Arafat Rahman Miraj 1421409 Nur Mohammad 1210989 1
Business Research Method Title Page Impact of IUB’s social media sites on IUB student’s 2
Business Research Method Contents Acknowledgement .................................................................................................................................... 4 Introduction ................................................................................................................................................ 5 Statement of the problem ........................................................................................................................ 6 Purpose of study ....................................................................................................................................... 7 Review of literature ................................................................................................................................... 9 Conceptual Framework ............................................................................................................................. 18 6. Questions and Hypotheses .................................................................................................................... 18 7. The Research Design –Methods and Procedures ................................................................................... 22 7.1. Sampling ....................................................................................................................................... 23 7.2. Instruments .................................................................................................................................. 23 7.3. Data Collection ............................................................................................................................ 25 7.3.1. Primary Sources: .................................................................................................................. 25 7.3.2. Secondary Sources: ............................................................................................................ 25 8. Findings ................................................................................................................................................. 27 9. Limitations ............................................................................................................................................. 41 10. Significance of the Study ...................................................................................................................... 41 11. Conclusion ........................................................................................................................................... 42 11. Reference ............................................................................................................................................. 43 Appendix .................................................................................................................................................. 52 3
Business Research Method Letter of transmittal Mohammed Sohel Islam Senior Lecturer, Marketing, School of Business Independent University, Bangladesh Dhaka. Subject: Submission of term paper Respected Teacher, With due honor, want to mention that we have completed our final report on “Social media in branding and IUB’s student’s perspective”. All Instructions are given by you while attending the session in the course BUS485. We have tried our level best to follow the guidelines provided by you. We are very much glad that you have given us the opportunity and all the supports to prepare this report. I hope that it will meet the standards of your judgment. Thank You again for this opportunity, your time and kind considerations. Sincerely Yours, A.S.M Zahid Hasan On behalf of all group members 4
Business Research Method Acknowledgement This is about survey on “Social media in branding and IUB’s student’s perspective”. We did a survey on a given topic. First, we want to pay our gratitude to almighty Allah for the preparation of the report successfully. Then, we would like to thank our respected course instructor Mohammed Sohel Islam to give us the opportunity to do this work as well as for giving an overall concept on the process of preparation. He helped us a lot while doing this report with proper instruction and theoretical knowledge. It was a great effort to do this report and hope the effort will work out. 5
Business Research Method Introduction Social media is an essential part of our day to day life. In 21 st century we cannot think a world without social media. When people start to communicate social media started from that time. Social media is a medium of expression. People interact, communicate and share information through social media. Social media is the biggest innovation of technology which is the most used and popular technology. Social media makes our life easy. People can communicate easily ever before. Now distance is not a matter. People can communicate with each another from one side of the world to another side of the world. We define social media as” Social media is a blessing for those people who

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