IHP 510 2-1.docx - Felicia Luffman Professor Dr V IHP-510...

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Felicia Luffman Professor Dr. V IHP-510 Southern New Hampshire IHP 510 Module Two Short Paper Guidelines and Rubric Aligning a Healthcare Organization’s Mission, Vision, and Values to Its Marketing Efforts Overview: For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you will consider the importance of healthcare organizations aligning their vision, mission, and values to their marketing goals. This is practice for work you will do with your organization in the final project. Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module resources. Next, access websites to find the mission/vision/value statements for the following types of organizations: University hospital Hospital/healthcare system Not-for-profit community hospital Ambulatory surgery center Skilled nursing facility In a 1- to 2-page paper, address the following critical elements: Challenges: Discuss any challenges you encountered finding these organizations' mission/vision/values statements. Further, discuss any surprising or unexpected things

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