{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}


Action because they can be difficult because to

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: of scale • Overcome trade barriers • Meet competitive challenges from other competitors • Pool resources for very large capital projects • Learn new business techniques 1–44 FIGURE 9.1 Alliances as Part of Business­Level Cooperative Strategies 1–45 Internal View: Business­Level Cooperative Strategies Complementary Alliances • Combine partner firms’ assets in Combine complementary ways to create new value. new • Include distribution, supplier or Include outsourcing alliances where firms rely on upstream or downstream partners to build competitive advantage. advantage. • E.g. Biotech and Pharma firms • Manufacturer and Retailers 1–46 Competition Response Strategy Complementary Alliances Competition Competition Response Alliances Response • Occur when firms join forces Occur to respond to a strategic action of another competitor. action • Because they can be difficult Because to reverse and expensive to operate, strategic alliances are primarily formed to respond to strategic rather than tactical actions. than • Standards war: VHS vs. Beta •...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online