Secondly taking the numbers at face value only 4 of

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Unformatted text preview: e website o Most product changes have no effect o Prove cause and effect o Come with crazy ideas, but limit risk o Launch early and often and fail faster o Observe customers as they would normally experience your site o It’s free • (10) What's the key insight from the following Google Analytics report? Firstly, it appears as if the funnel isn't set up correctly: 5 people submitted their credit card details, even though only 1 entered the details. Secondly, taking the numbers at face value, only 4% of people coming to the page where they can enter their CC details actually...
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This note was uploaded on 04/30/2013 for the course ECON 139a taught by Professor Turnbull,s during the Winter '08 term at UCSC.

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