This preview shows page 1. Sign up to view the full content.
Unformatted text preview: that it
will provide the best of services, to respect human values, and to participate to the best
of its ability in the society and nation. Since the Siam Commercial Bank has been granted to establish in 30 January
1906(B.E. 2449), it plays important roles to serve Thai people and their society
indulgence and keeps its path simultaneously with the country economic growth. As a
professional and well-managed bank, it has demonstrated a leadership in utilizing
modern technologies to enhance and develop new services for customers. 40 Siam Commercial Bank (SCB), one of the top four Thai banks by market
capitalization, boasting 692 branches, 41 business centers, 93 foreign exchange kiosks
and over 2,803 ATMs. With a well-deserved reputation for technology leadership,
award-winning customer service and innovative delivery channels, SCB was the first
Thai bank to provide Internet and mobile banking and is now also the first to offer a
world-class electronic invoicing and payment (EIP) service to the country’s business
community. A core component of SCB’s strategy is to become Thailand’s premier
universal bank. SCB expects to increase its competitive edge, enhance customer
satisfaction and attract new corporate customers.
3.4.2 Overview of business structure
Siam Commercial Bank PCL is a major universal banking group in Thailand that
provides its customers with a wide array of financial products and services that are
delivered directly by the Bank itself or through one of its group or affiliated
companies. Well beyond the core financial needs of customers, such as through deposit and loan
accounts, the Bank addresses the more complex needs of all customer segments.
Retail services include mortgage and personal credit, ATM cards and services, debit
and credit cards, currency exchange facilities, overseas remittances, as well as
investment & bancassurance products. Corporate customers are provided with business cash management, treasury products,
documentary credit, along with debt and capital market products such as financial
services from the Bank’s subsidiaries such as securities brokerage, asset management,
financial consultation and investment banking. The Bank has six business groups : Corporate Banking (serving corporate and SME
clients), Retail Banking (serving individuals and small businesses), Business Cash
Management, Treasury, Private Banking and Special Assets (mainly NPL workouts). 41 Moreover, there are five major financial services subsidiaries: SCB Securities, SCB
Asset Management, Siam Commercial New York Life Insurance, Samaggi Insurance
and SCB Capital Services. Collectively the SCB group delivers universal banking products that span all customer
and product segments. The six business units are supported by six functional and
support groups – Human Resources, Information Technology, Risk Management,
Operations, Finance and Audit. In addition, the Bank has established a Change
Program Management Office which facilitates group-wide strategic pl...
View Full Document
This note was uploaded on 05/01/2013 for the course ECON 101100 taught by Professor Fdz during the Fall '97 term at Bluffton University.
- Fall '97