Since the siam commercial bank has been granted to

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Unformatted text preview: that it will provide the best of services, to respect human values, and to participate to the best of its ability in the society and nation. Since the Siam Commercial Bank has been granted to establish in 30 January 1906(B.E. 2449), it plays important roles to serve Thai people and their society indulgence and keeps its path simultaneously with the country economic growth. As a professional and well-managed bank, it has demonstrated a leadership in utilizing modern technologies to enhance and develop new services for customers. 40 Siam Commercial Bank (SCB), one of the top four Thai banks by market capitalization, boasting 692 branches, 41 business centers, 93 foreign exchange kiosks and over 2,803 ATMs. With a well-deserved reputation for technology leadership, award-winning customer service and innovative delivery channels, SCB was the first Thai bank to provide Internet and mobile banking and is now also the first to offer a world-class electronic invoicing and payment (EIP) service to the country’s business community. A core component of SCB’s strategy is to become Thailand’s premier universal bank. SCB expects to increase its competitive edge, enhance customer satisfaction and attract new corporate customers. 3.4.2 Overview of business structure Siam Commercial Bank PCL is a major universal banking group in Thailand that provides its customers with a wide array of financial products and services that are delivered directly by the Bank itself or through one of its group or affiliated companies. Well beyond the core financial needs of customers, such as through deposit and loan accounts, the Bank addresses the more complex needs of all customer segments. Retail services include mortgage and personal credit, ATM cards and services, debit and credit cards, currency exchange facilities, overseas remittances, as well as investment & bancassurance products. Corporate customers are provided with business cash management, treasury products, documentary credit, along with debt and capital market products such as financial services from the Bank’s subsidiaries such as securities brokerage, asset management, financial consultation and investment banking. The Bank has six business groups : Corporate Banking (serving corporate and SME clients), Retail Banking (serving individuals and small businesses), Business Cash Management, Treasury, Private Banking and Special Assets (mainly NPL workouts). 41 Moreover, there are five major financial services subsidiaries: SCB Securities, SCB Asset Management, Siam Commercial New York Life Insurance, Samaggi Insurance and SCB Capital Services. Collectively the SCB group delivers universal banking products that span all customer and product segments. The six business units are supported by six functional and support groups – Human Resources, Information Technology, Risk Management, Operations, Finance and Audit. In addition, the Bank has established a Change Program Management Office which facilitates group-wide strategic pl...
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This note was uploaded on 05/01/2013 for the course ECON 101100 taught by Professor Fdz during the Fall '97 term at Bluffton University.

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