COM 127 Reference Guide.docx - Communication Channels...

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Communication Channels Reference Guide Name: Mass Media Mass communication is a linear process by which profit motivated professional communicators use media to design and disseminate meaning-encoded messages widely, rapidly, and continually over distance to arouse intended [decoded] meanings in large, diverse, and selectively attending audiences in attempts to influence them in a variety of ways. (Ells, 2019). Common Types 1. Television: A system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education. a. Fox News: A news channel covering mainly politics and is an American multinational conservative cable news television channel based in New York City. b. HGTV: An American pay television channel that is owned by Discovery, Inc. The network primarily broadcasts reality programming related to home improvement and real estate. 2. Newspapers: A printed publication (usually issued daily or weekly) consisting of folded unstapled sheets and containing news, feature articles, advertisements, and correspondence. a. Pittsburgh Post-Gazette: Known simply as the PG , is the largest newspaper serving metropolitan Pittsburgh , Pennsylvania. b. Observer Reporter: A daily newspaper covering Washington County, Greene County, and the Mon Valley in Pennsylvania. 3. Social Media: Websites and applications that enable users to create and share content or to participate in social networking. a. Twitter: Used for blogging to send and read brief messages. b. Facebook: Users can post, follow, view, and comment on a written post, advertisement, photo, video and communicate with others. c. LinkedIn: A professional networking site used to display credentials, advertise your business, network, and connect with other professionals.

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