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Case one - Case studies One Chapter 1 and 2 Case Problem 1...

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Case studies One Chapter 1 and 2 Case Problem 1: Pelican Stores: Data is on Page 129, Anderson, Sweeny and Williams: Pelican Stores, a chain of women's apparel stores operating throughout the country, recently ran a promotion in which discount coupons were sent to customers of related stores. Data collected for a sample of 100 in-store credit card transactions during one day in November 2002 are contained in the file named Pelican. Table 1 shows the data set. A nonzero amount for the Discount variable indicates that the customer brought in the promotional coupons and used them. For a few customers, the discount amount is greater than the sales amount (see customer 4). The sales amount is net of returns. Customer Method of Payment Ite ms Discount Sales Gender Marital Status Age 1 Discover 1 0.00 39.50 Male Married 32 2 Proprietary Card 1 25.60 102.40 Female Married 36 3 Proprietary Card 1 0.00 22.50 Female Married 32 4 Proprietary Card 5 121.10 100.40 Female Married 28 5 Mastercard 2 0.00 54.00 Female Married 34 6 Mastercard 1 0.00 44.50 Female Married 44 7 Proprietary Card 2 19.50 78.00 Female Married 30 8 Visa 1 0.00 22.50 Female Married 40 9 Proprietary Card 2 22.48 56.52 Female Married 46 10 Proprietary Card 1 0.00 44.50 Female Married 36 11 Proprietary Card 1 0.00 29.50 Female Married 48 12 Proprietary Card 1 7.90 31.60 Female Married 40 13 Visa 9 103.60 160.40 Female Married 40 14 Visa 2 24.50 64.50 Female Married 46 15 Visa 1 0.00 49.50 Male Single 24 16 Proprietary Card 2 12.60 71.40 Male Single 36 17 Proprietary Card 3 53.00 94.00 Female Single 22 18 Discover 3 0.00 54.50 Female Married 40 19 Mastercard 2 19.00 38.50 Female Married 32 20 Proprietary Card 6 32.20 44.80 Female Married 56 21 Proprietary Card 1 7.90 31.60 Female Single 28 22 Proprietary Card 4 29.67 70.82 Female Married 38 23 American Express 7 66.50 266.00 Female Married 50 24 Proprietary Card 2 0.00 74.00 Female Married 42 25 Visa 2 14.50 39.50 Male Married 48 26 Proprietary Card 1 9.48 30.02 Female Married 60 27 Proprietary Card 1 0.00 44.50 Female Married 54 28 Proprietary Card 5 48.20 192.80 Female Single 42 Page 1 of 11
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Customer Method of Payment Ite ms Discount Sales Gender Marital Status Age 29 Proprietary Card 3 37.30 71.20 Female Married 32 30 Proprietary Card 1 4.50 18.00 Female Married 70 31 Mastercard 2 15.80 63.20 Female Married 28 32 Proprietary Card 1 0.00 75.00 Female Married 52 33 Proprietary Card 3 15.80 63.20 Female Married 44 34 Proprietary Card 1 0.00 40.00 Female Married 34 35 Mastercard 5 10.00 105.50 Female Married 56 36 Mastercard 1 0.00 29.50 Male Single 36 37 Visa 2 0.00 102.50 Female Single 42 38 Proprietary Card 6 14.50 117.50 Female Married 50 39 Proprietary Card 5 25.02 13.23 Female Married 44 40 Proprietary Card 2 0.00 52.50 Female Married 58 41 Proprietary Card 13 62.70 198.80 Female Married 42 42 Visa 4 16.50 19.50 Female Married 46 43 Proprietary Card 2 0.00 123.50 Female Married 48 44 Proprietary Card 1 15.60 62.40
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