MC Chapter 1

MC Chapter 1 - Chapter 1- Mass Communication: Yesterday,...

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Chapter 1- Mass Communication: Yesterday, Today, Tomorrow -Radical changes in American Communications -Samuel Morse and the telegraph (1844) -Significance: first form of communications to not use print wireless communication/telegraphy -Definition: Mass Communication -Conveys useful information and provides an impetus for our political process -Communication Revolution -Communications exists in many forms -Primitive communications such as cavemen writing on walls and painting pictures -Johann Gutenberg (1450 Mainz, Germany) -Invented movable type -Definition: system of printing from individual character of type that could be assembled together to form a page, taken apart, and then reassembled into other pages -Revolutionary because it progressed mass communications -Accessible -Sensible -Fast -Convenient -Easier for people of all classes to obtain information, such as books -Robert Hoe -Invented printing press that replaced flat pages of type with cylindrical pages increased speed -Ottmar Mergenthaler -Invented machine to arrange the individual characters of type -Oral communications printed communications
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This note was uploaded on 04/07/2008 for the course JCM 218 taught by Professor Bush during the Spring '08 term at Elon.

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MC Chapter 1 - Chapter 1- Mass Communication: Yesterday,...

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