more notes

more notes - disney biought fox family channel Quiz Tuesday...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
10-30-07 disney biought fox family channel. 11-01-07 Quiz Tuesday on chapters 8 + 14 Advertising advertising - take up more than half of the space in most daily nespapers and consumer magazines. - advertising is the economic glue that holds most media industries together - national advertising, usually focusing on patent medicines, didn't start until 1850s - railroads early developments in advertising - first american advertising agencies: newspaper space brokers: individuals who purchased space in newspapers and sold it to various merchants. the brokers paid up front, and received a discount on their purchase, but sold the space at the going rate - volney palmer opened first ad agency in boston 1941 1880s trademarks and packaging - helped manufacturers seize control of pricing (before it was set by the retailer) - early brand names - smith brothers, quaker oats, campbell soup, levi strauss overalls, ivory soap, eastman kodak - product differentiation associated with brand-name packaged goods represents the single biggest triumph in advertising. - but NOW high cost of advertising can inflate the cost of the product (designer jeans an example of this) 1880s continued - PATENT MEDICINES - dominated advertising copy, accounting for 1/2 of revenues taken by agencies. (1/6 of print ads from drug companies and patent meds).
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/07/2008 for the course FMA 1171 taught by Professor Nimon during the Fall '07 term at Temple.

Page1 / 3

more notes - disney biought fox family channel Quiz Tuesday...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online