This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Marketing - strategies to get there Four Ps of Marketing Product Price Placement Promotion High reach - low frequency - Superbowl Spots High frequency - low reach - Smut ads Marketing Elements that you hear in "Merchants of Cool" using promotional music videos as programming everything on MTV is an advertisement. product placement in shows. mook - created character who is loud and obnoxious marketing research placement promotion brand ethnography...
View Full Document
- Spring '08