Update Items Modified Schedule – John Kivi from Dow - on 2/14, I’ll be presenting on 1/29 Teams – strive for team with 5 members Few 4 member teams in need of a person Trade contact information with each other – e-mail, cell phone, apt or house phone Once you have a team, establish a meeting time, complete your first team minutes – tasks should be around the innovation tournament.
Prototyping ME 497 MKT 420
Finding a NEED Recognize and understand unmet needs of a potential market Market needs can be new (How can I avoid losing my new USB memory device?) Market needs can be old (How can I clean my kitchen floor quickly? How can I improve my telephone?) The new product must provide benefits that respond to unmet market needs.
Conventional Methods People pets – “dust bunnies” on the floor daily Hair on bathroom floor Age old problem: Pull out broom & dustpan, mop and bucket, vacuum
Swiffer Simple Light, easy to use Handle size adjustment Inexpensive
Class Swiffer Students were talking with their mothers about “household needs” One mother suggested a portable mop – no need for a bucket and water Students developed a “wet swiffer” – created large handled tube with cleaning solution in the tube and plunger device to squirt cleaning solution out of “mop”
Swiffer II Want to remove grime, and needs to be wet Simple Light, easy to use Handle size adjustment Inexpensive Mount bottle – disposable – continued purchase
Swiffer SweeperVac Hardwood floors Tile Pet hair Crumbs Cordless, Quick and Easy
How to find a need? Interviews, Focus Groups, Observing (Ethnography) Ask family members, ask friends “Does anything annoy you – could it be done better?” Observe - users may not be able to convey the need, or translate it to a product
Start with Market Research After find a NEED New product innovation starts with and is based on market research ( engineers & marketing ) Generate design ideas Google idea, see what’s out there , you should NOT be able to find your idea Look in magazines, ask experts Who will buy it and why Do your HW increases chances of success
Biomechanical Function Must function mechanically with people or other animals Mechanical: link, lever, cam, spring, pulley Function must be substantial Product must benefit the users to enable and assist them to do something mechanically that they could not do or do well without the product.
Confirm idea with Dr. Bush Early on get feedback on your idea What is the idea? What problem does it solve?
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- Fall '08