4 Prototyping_2013_v2 - Update Items Modified Schedule John Kivi from Dow on 2\/14 Ill be presenting on 1\/29 Teams strive for team with 5 members Few 4

4 Prototyping_2013_v2 - Update Items Modified Schedule John...

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Update Items Modified Schedule – John Kivi from Dow - on 2/14, I’ll be presenting on 1/29 Teams – strive for team with 5 members Few 4 member teams in need of a person Trade contact information with each other – e-mail, cell phone, apt or house phone Once you have a team, establish a meeting time, complete your first team minutes – tasks should be around the innovation tournament.
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Prototyping ME 497 MKT 420
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Finding a NEED Recognize and understand unmet needs of a potential market Market needs can be new (How can I avoid losing my new USB memory device?) Market needs can be old (How can I clean my kitchen floor quickly? How can I improve my telephone?) The new product must provide benefits that respond to unmet market needs.
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Conventional Methods People pets – “dust bunnies” on the floor daily Hair on bathroom floor Age old problem: Pull out broom & dustpan, mop and bucket, vacuum
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Swiffer Simple Light, easy to use Handle size adjustment Inexpensive
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Class Swiffer Students were talking with their mothers about “household needs” One mother suggested a portable mop – no need for a bucket and water Students developed a “wet swiffer” – created large handled tube with cleaning solution in the tube and plunger device to squirt cleaning solution out of “mop”
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Swiffer II Want to remove grime, and needs to be wet Simple Light, easy to use Handle size adjustment Inexpensive Mount bottle – disposable – continued purchase
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Swiffer SweeperVac Hardwood floors Tile Pet hair Crumbs Cordless, Quick and Easy
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How to find a need? Interviews, Focus Groups, Observing (Ethnography) Ask family members, ask friends “Does anything annoy you – could it be done better?” Observe - users may not be able to convey the need, or translate it to a product
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Start with Market Research After find a NEED New product innovation starts with and is based on market research ( engineers & marketing ) Generate design ideas Google idea, see what’s out there , you should NOT be able to find your idea Look in magazines, ask experts Who will buy it and why Do your HW increases chances of success
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Biomechanical Function Must function mechanically with people or other animals Mechanical: link, lever, cam, spring, pulley Function must be substantial Product must benefit the users to enable and assist them to do something mechanically that they could not do or do well without the product.
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Confirm idea with Dr. Bush Early on get feedback on your idea What is the idea? What problem does it solve?
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  • Fall '08
  • Bush,T

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