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1.0Company Profile Name of The Firm (citation) Apple (Computer Hope 2020)Year of Establishment January 4 in year 1977(Computer Hope 2020)Founder(s)Steve Wozniakand Steve Jobs(Computer Hope 2020)Mission (Cuofano 2020)Best user experienceInnovative hardwareInnovative software and servicesVision (Cuofano 2020)Produce great productsFocus on innovationSimplicity in place of complexityControl the primary technologies behind Apple’s productsExcellence as the standardProducts & ServicesSmartphonesTabletsComputersWearable devicesAwards & AccomplishmentBest Tech Brand (Robinson 2018)United Nations Award for the use of 100% renewable energy and more(Lovejoy 2019)1
2.0 Company Management’s Functions 2.1 - Planning2.1.1 SWOT Analysis of Apple A) SWOT analysis (Strengths, Weakness, Opportunities, Threats)Apple’s StrengthsBrand Identity - Oneof Apple’sbiggest strengths is theirbrand identity. Forexample, the product logodesigned by Apple’s Incis aesthetic, simplisticandcreative (Hope 2019). Loyal Customer Base- Apple’s users hardly switch to other product brandsas most of them are fond with the features and specialties Apple provides.Apple always sticks to their very own unique experience, simplicity andinnovationthat often lead to a loyal customer base (Hope 2019). InnovativeProduct- The past few years, Apple has remained to resent thehigh-grade market products. At first, they came with MacBook, followed byiPod, then the iPhone, the iPad and the iWatchwhich are all outshining in thisdigital era. Apple’s WeaknessesIncompatibility – Apple’s product are mostlyimcompatible with other third-party software or accessories. It means that once you purchase an Apple’s2
product, you are entering the unique Apple world, exploring their one of a kindfeature.Limited Distribution Network – Apple’s company is lack of the distributionnetwork due to the exclusiveness of their company strategywhereby theycarefully select qualified sellers of each productand require them to follow therules and regulations strictly.High Price Product– Apple’s products are known to be sumptuousdue totheir premium pricesand splendid looking and because of this, only middleranged or high-class individuals can afford purchasing Apple’s products.Apple’s OpportunitiesConsistent Customer Growth– Apple’s company providestoprangedtechnology productsthat show cutting-edge consumer experiences. Theyhavebeen maintainingmore than 90% consumer reservation rate.Smart Wearable Technology– Smart wearable technology is soon to bedominating the world according to Forbes, these technology products will bedoubledup by the year of 2022. Apple’s company is exposed to wider rangeof opportunitiesas they have started developingthe smart wearabletechnology.