Apple assignment.docx - 1.0 Company Profile Name of The...

This preview shows page 1 - 4 out of 18 pages.

1.0 Company Profile Name of The Firm (citation) Apple (Computer Hope 2020) Year of Establishment January 4 in year 1977 (Computer Hope 2020) Founder(s) Steve Wozniak and Steve Jobs (Computer Hope 2020) Mission ( Cuofano 2020) Best user experience Innovative hardware Innovative software and services Vision ( Cuofano 2020) Produce great products Focus on innovation Simplicity in place of complexity Control the primary technologies behind Apple’s products Excellence as the standard Products & Services Smartphones Tablets Computers Wearable devices Awards & Accomplishment Best Tech Brand (Robinson 2018) United Nations Award for the use of 100% renewable energy and more (Lovejoy 2019) 1
2.0 Company Management’s Functions 2.1 - Planning 2.1.1 SWOT Analysis of Apple A) SWOT analysis (Strengths, Weakness, Opportunities, Threats) Apple’s Strengths Brand Identity - One of Apple’s biggest strengths is their brand identity. For example, the product logo designed by Apple’s Inc is aesthetic, simpli stic and creativ e (Hope 2019) . Loyal Customer Base - Apple’s user s hardly switch to other product brands as most of them are fond with the features and specialties Apple provides. Apple always sticks to their very own unique experience, simplicity and innovation that often lead to a loyal customer base (Hope 2019) . Inn ovati ve Product - The past few years, Apple has remained to resent the high-grade market products. At first, they came with MacBook, followed by iPod, then the iPhone, the iPad and the iWatch which are all outshining in this digital era. Apple’s Weaknesses Incompatibility – Apple’s product are mostly imc ompatible with other third- party software or accessories. It means that once you purchase an Apple’s 2
product, you are entering the unique Apple world , exploring their one of a kind feature. Limited Distribution Network – Apple’s company is lack of the distribution network due to the exclusiveness of their company strategy whereby they carefully select qualified sellers of each product and require them to follow the rules and regulations strictly. High Price Product – Apple’s product s are known to be sumptuous due to their premium prices and splendid looking and because of this, only middle ranged or high-class individuals can afford purchasing Apple’s produc ts. Apple’s Opportunities Consistent Customer Growth – Apple’s company provide s top range d technology product s that show cutting-edge consumer experience s . They have been maintain ing more than 90% consumer reservation rate. Smart Wearable Technology – Smart wearable technology is soon to be dominating the world according to Forbes, th e se technology products will be double d up by the year of 2022. Apple’s company is exposed to wider range of o pportunit ies as they have started develop ing the smart wearable technology .

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture