Group presentation - General Mill

Group presentation - General Mill - Research Paper General...

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Research Paper: General Mills, Inc. WINONA STATE UNIVERSITY Business Administration Department Term: Spring 2013 Assignment for Course #: 317 Course Name: Management of Human Resources Submitted to: Dr. Brian Joo Submitted by: Due Date: April 15, 2013 Assignment Title: Research Paper: General Mills, Inc. CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance received in its presentation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used, data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared specifically for this course. Student Signature(s): --------------------------------------------------- Professor’s grade on assignment: Comments: 1
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Table of Contents I. Introduction…………………………………………………………………..……3 1.1. General Mills Finance…..………………………………………………….4 1.2. General Mills Products……………………………………………………..5 1.3. Kellogg’s Finance…………………………………………………………..5 II. Business Strategy…………………………………………………………………..7 2.1. Mission/Vision….………………………………………………………….8 2.2 Corporate Culture……………………………………………………… ....... 8 III. Human Resource Practices……………………………………………………….10 3.1. Staffing…………………………………………………………………….10 3.2. Training and Development………………………………………………...11 3.3. Performance Management…………………………………………………12 3.4. Compensation and Benefits………………………………………………..13 3.5. Employee/Labor Relations………………………………………………...13 3.6. Integration……………………………………………………………… .... 14 IV. Conclusion…………………………………………………………………………15 Charts………………………………………………………………………………………17 List of references…………………………………………………………………………..18 2
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Research Paper: General Mills, Inc. I. Introduction The breakfast cereal industry in the U.S. is a $10 billion industry created by a dozen entrepreneurs and health food enthusiasts in the late 19th century. They invented non-meat breakfast foods that were easily packaged, marketed and consumed. Thanks to systematic national distribution and heavy advertising, their cereals became big business by 1910, transforming American eating habits. They built an industry controlled by four oligopolistic firms—originally Kellogg, General Mills, Post, and Quaker Oats and now Kellogg, General Mills, Kraft Foods, and PepsiCo—that control 83% of the market. Worldwide they offer
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  • Spring '13
  • Joo
  • Management, General Mills, Breakfast cereal, General Mills, Inc

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