This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ales revenue in the United States
sales Orbitz Ads
How does marketspace create customer value? FIGURE 18-2 Website design elements that drive
customer HarleyDavidson Website
What website design elements are used to create a favorable customer experience? Greatest marketspace opportunity for Greatest marketspace opportunity for Marketeers lies in the creation of what kind of utility?
Form Utility Firms produce a customer experience through Firms produce a customer experience through what seven website design elements?
Context, content, community, customization, communication, connection, and commerce. FIGURE 18-3 Online consumer sales by
product/service category: 2001 and 2005
product/service FIGURE 18-4 Why consumers shop and buy
online ► What is viral Marketing Is an Internet/Webenabled promotional strategy that encourages individuals to forward Marketeer initiated messages to others via
►Marketeers can Embed a message in...
View Full Document
This note was uploaded on 05/17/2013 for the course BUSINESS 101 taught by Professor Hartsburger during the Fall '13 term at Liberty.
- Fall '13