Figure 18 2 website design elements that drive figure

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ales revenue in the United States sales Orbitz Ads How does marketspace create customer value? FIGURE 18-2 Website design elements that drive FIGURE customer experience customer Harley­Davidson Website What website design elements are used to create a favorable customer experience? Greatest market­space opportunity for Greatest market­space opportunity for Marketeers lies in the creation of what kind of utility? Form Utility Firms produce a customer experience through Firms produce a customer experience through what seven website design elements? Context, content, community, customization, communication, connection, and commerce. FIGURE 18-3 Online consumer sales by FIGURE product/service category: 2001 and 2005 product/service FIGURE 18-4 Why consumers shop and buy FIGURE online online ► What is viral Marketing Is an Internet/Web­enabled promotional strategy that encourages individuals to forward Marketeer initiated messages to others via­ email. ►Marketeers can Embed a message in...
View Full Document

This note was uploaded on 05/17/2013 for the course BUSINESS 101 taught by Professor Hartsburger during the Fall '13 term at Liberty.

Ask a homework question - tutors are online