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Figure 18 a multichannel marketing defined figure

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Unformatted text preview: the product or service so that customer hardly realize they are passing it along. Make the website content so compelling viewers want to share it with others. Offer incentives for referrals. FIGURE 18-A Multichannel marketing defined FIGURE FIGURE 18-5 Implementing multichannel FIGURE marketing with promotional websites marketing Interactive marketing involves Interactive marketing two­way buyer­seller electronic communication in a computer­mediated environment in which the buyer controls the kind and amount of information received from the seller. A choiceboard is an interactive, Internet/Web-enabled choiceboard system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options. delivery Collaborative filtering is a process Collaborative that automatically groups people with similar that buying intentions, preferences, and behaviors and pred...
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