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Unformatted text preview: the product or service so that customer hardly realize they are passing it along. Make the website content so compelling viewers want to share it with others. Offer incentives for referrals. FIGURE 18-A Multichannel marketing defined
FIGURE FIGURE 18-5 Implementing multichannel
marketing with promotional websites
marketing Interactive marketing involves
Interactive marketing twoway buyerseller electronic communication in a computermediated environment in which the buyer controls the kind and amount of information received from the seller. A choiceboard is an interactive, Internet/Web-enabled
system that allows individual customers to design
their own products and services by answering a few
questions and choosing from a menu of product or
service attributes (or components), prices, and
delivery Collaborative filtering is a process
that automatically groups people with similar
buying intentions, preferences, and behaviors
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This note was uploaded on 05/17/2013 for the course BUSINESS 101 taught by Professor Hartsburger during the Fall '13 term at Liberty.
- Fall '13