Individuals permission marketing is the request for a

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Unformatted text preview: icts future purchases. and Personalization is the consumer-initiated Personalization practice of generating content on a marketer’s website that is custom tailored to an individual’s specific needs and preferences. individual’s Permission marketing is the request for a Permission consumer’s consent (called “opt-in”) to receive e-mail and advertising based on personal data supplied personal by the consumer. Customer experience is defined as the sum Customer total of the interactions that a customer has with a company’s website, from the first look at a home page through the entire purchase decision process. decision Bots are electronic shopping agents or robots Bots that comb websites to compare prices and product or service features. product Customerization is the growing practice of Customerization customizing not only a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer. customer. Web communities are websites Web that allow people to meet online and exchange views on topics of common and interest. interest. Spam...
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