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Unformatted text preview: icts future purchases.
and Personalization is the consumer-initiated
practice of generating content on a marketer’s
website that is custom tailored to an
individual’s specific needs and preferences.
individual’s Permission marketing is the request for a
consumer’s consent (called “opt-in”) to
receive e-mail and advertising based on
personal data supplied
by the consumer. Customer experience is defined as the sum
total of the interactions that a customer has
with a company’s website, from the first look
at a home page through the entire purchase
decision Bots are electronic shopping agents or robots
that comb websites to compare prices and
product or service features.
product Customerization is the growing practice of
customizing not only a product or service but
also personalizing the marketing and overall
shopping and buying interaction for each
customer. Web communities are websites
that allow people to meet online
and exchange views on topics of common
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- Fall '13