Unformatted text preview: is communication in the form
of electronic junk e-mail or unsolicited e-mail. Dynamic pricing is the practice of changing
prices for products and services in real time in
response to supply and demand conditions.
response Portals are electronic gateways to
the World Wide Web that supply a broad
range of news and entertainment, information
resources, and shopping services.
resources, Cookies are computer files that a marketer can
download onto the computer of an online
shopper who visits the marketer’s website to
record a user’s visit, track visits to other
websites, and store and retrieve this
information in the future.
information Multichannel marketing is the blending of
different communication and delivery channels
that are mutually reinforcing in attracting,
retaining, and building relationships with
consumers who shop and buy in the traditional
marketplace and marketspace.
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This note was uploaded on 05/17/2013 for the course BUSINESS 101 taught by Professor Hartsburger during the Fall '13 term at Liberty.
- Fall '13