New Media SEO notes

New Media SEO notes - New Media: Search Engine Optimization...

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New Media: Search Engine Optimization 27/03/2008 12:07:00 SEO or marketing focuses more on organic search results rather than paying to  increase rankings. Search engine advertising is when you pay to appear based on keywords. Quotes from New Rules of Marketing and PR “ You will understand your buyers and create great, indexable Web content  especially for them.” “The best search engine marketing comes from paying attention to and  understanding your buyers – not by manipulating or tricking them.” “Focus on building great compelling content for your buyers.” “The best approach is to create separate search engine marketing programs for  dozens, hundreds, and even tens of thousands of specific search terms that people  might actually search on.” Landing Pages: many successful organizations have hundreds of landing pages, 
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This note was uploaded on 04/07/2008 for the course CM 561 taught by Professor Quigley during the Spring '08 term at BU.

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New Media SEO notes - New Media: Search Engine Optimization...

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