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Unformatted text preview: Analysis: Thesis: These advertisements appeal to the rebellious desires of young men in two different time periods. 1) design Joe: One scene not much action 3 larger cartoon characters 1943: Inclusion of aircraft modern, impressive, powerful 2) font Current: Joe Camel Bold Easy to read Sign like a bar sign In the advice more serious, not bold, numbered, speaks to the sarcasm of the ad Old: WWII Widely accepted font, similar to the font in all magazine print Bold and large title in the picture attention grabbing Her Callout the print is in more a handwritten style, more personalized, makes it seem more like it is her that is speaking The First in Service is bolded and italicized to bring attention to it during time of war meant to speak to the current patriotic feeling in America 3) what is said Joe Camel Ad: TELLING teens to rebel speaking to youth in America 1943 Ad: Shows the young woman, but could be geared towards all patriots in America 4) characters...
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- Winter '08