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Unformatted text preview: Analysis: Thesis: These advertisements appeal to the rebellious desires of young men in two different time periods. 1) design Joe: One scene – not much action 3 larger cartoon characters 1943: Inclusion of aircraft – modern, impressive, powerful 2) font Current: Joe Camel Bold – Easy to read Sign – like a bar sign In the advice – more serious, not bold, numbered, speaks to the sarcasm of the ad Old: WWII Widely accepted font, similar to the font in all magazine print Bold and large title in the picture – attention grabbing Her Callout – the print is in more a handwritten style, more personalized, makes it seem more like it is her that is speaking The “First in Service” is bolded and italicized to bring attention to it – during time of war meant to speak to the current patriotic feeling in America 3) what is said Joe Camel Ad: TELLING teens to rebel – speaking to youth in America 1943 Ad: Shows the young woman, but could be geared towards all patriots in America 4) characters...
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- Winter '08
- Cigarette, Civil Air Patrol, flight officer, Gay Gahagan, officer gay gahagan, flight officer gay