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strategy 4-7-08 - The key objective of strategy and...

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Defining Strategy - future oriented; a way of thinking - Continuous assessment of patterns, threats, and opportunities - anticipation of moves, and countermoves - A plan, method, or series of maneuvers: for obtaining a specific goal or result - The consistent allocation of firm resources The Path to Firm Profitability Environmental events strategic choices and competitive methods resources allocation decisions Firm Performance and competitive advantage
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Unformatted text preview: The key objective of strategy and planning is to focus investments on areas that will have the greatest impact on growth and profitability of the business. IT crosses Organizational Boundaries-Blurs Roles and Responsibilities-Requires IT-enlightened Managers-Necessitates , Greater Involvement from Senior Management Organization of organization: CEO COO CFO, CPO, CMO, CIO, R&D Accounting...
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