strategy 4-7-08

strategy 4-7-08 - The key objective of strategy and...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Defining Strategy - future oriented; a way of thinking - Continuous assessment of patterns, threats, and opportunities - anticipation of moves, and countermoves - A plan, method, or series of maneuvers: for obtaining a specific goal or result - The consistent allocation of firm resources The Path to Firm Profitability Environmental events strategic choices and competitive methods resources allocation decisions Firm Performance and competitive advantage
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: The key objective of strategy and planning is to focus investments on areas that will have the greatest impact on growth and profitability of the business. IT crosses Organizational Boundaries-Blurs Roles and Responsibilities-Requires IT-enlightened Managers-Necessitates , Greater Involvement from Senior Management Organization of organization: CEO COO CFO, CPO, CMO, CIO, R&D Accounting...
View Full Document

This note was uploaded on 04/07/2008 for the course BUSI 1040 taught by Professor Connelly during the Spring '08 term at Denver.

Ask a homework question - tutors are online