marketing_ch10

marketing_ch10 - Chapter 10 Marketing channel(distribution...

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Chapter 10 Marketing channel (distribution channel): a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user Channel level: a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer Direct marketing channel: a marketing channel that has no intermediary levels Indirect marketing channel: channel containing one or more intermediary levels Channel conflicts: disagreement among marketing channel members on goals and roles- who should do what and for what rewards Conventional distribution channel: a channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits even at the expense of profits for the system as a whole Vertical marketing system (VMS): a distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others,
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This note was uploaded on 04/07/2008 for the course BUSA 204 taught by Professor Dillenberg during the Spring '08 term at Grove City.

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marketing_ch10 - Chapter 10 Marketing channel(distribution...

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