08-Activity-1-Answer-Key.pdf - BM1807 ANSWER KEY Can...

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BM1807 08 Activity 1 Answer Key *Property of STI Page 1 of 1 ANSWER KEY Can Research in Motion (BlackBerry) be Saved? (2 items x 10 points) 1. BlackBerry may recover from massive losses through product development strategy . The company may capitalize on developing new products for new markets by injecting the current technological trends in its product features and design. In addition, the company may engage in equity or debt financing to raise capital for research and development of new products. Moreover, BlackBerry may use mass customization to reconfigure its products, people, and processes according to customer preferences. In this way, the company will be able to cope with the present market conditions and may recover from the massive losses which it incurred in the past. 2. BlackBerry may resolve its issue with the Indonesian government by ensuring that its products

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