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ConT-Assignment-7.docx - Running head: CONTENT MARKETING 1...

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Running head: CONTENT MARKETING1Content MarketingNameMPSM 604
CONTENT MARKETING2Content MarketingHaving creative content is what drives customers to buy your products and share theirexperience with other potential customers. To develop creative content there are two strategiesthat I would use. The first strategy would be the use of storytelling for the company andproducts. The second strategy would be the use of influencers on social media.When marketing a product, it is important to have a description along with the visual sothat customers are aware of what the product is. Having a creative story instead of a boringdescription can excite and motivate the customer to buying the product. “If you’re selling atraditionally “boring” product or service (think accounting, or carpet cleaning), words canactually paint an exciting and interesting picture of your business and products”(Williams,2012). An emotional connection should be made with the story between the product and thecustomer. A perfect example of this would be the videoThe Power of Words, mentioned byWilliams (2012) that “

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Term
Fall
Professor
victor mraz

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