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Big Data Leadership BriefingAngel HillDecember 23, 2019Instructor Tammy Borunda
Big Data Leadership Briefing.PurposeThe web development company would like to see how Big Data will help make their companymore efficient if integrated.This request has been initiated due to the increased interestthroughout businesses.What is Big DataBig Data is a fairly new development that enhances a company’s capabilities to become leaderswithin the market.Big data is larger and complex data sets that are more voluminous thantraditional data processing software (Oracle, 2019).Data is within every part of a business andwith accurate analysis can allow for a business to make proper choices to beat their competition.This can also help a business to improve productivity and increase the quality of goods orservices. Big Data is the core of competing on a global platform.“Big Data can show management areas for improvement and help employees be more aware oftheir work habits and activities. Rather than a one-time investment in some kind of training orseminar, this kind of data can be an ongoing resource; one that continually reveals new pathwaysto improvement as more and better data is collected. Fortune 500 companies are investing tens ofbillions of dollars in Big Data initiatives for a simple reason: to save money and gain marketshare by accurately predicting future behavior rather than guessing at it. Rapidly advancinganalytics-based solutions have changed how forward-thinking employers manage theirworkforces to help them become more productive and profitable.” (Crossover 2018)Business Profitability“The amount of data matters. With big data, you’ll have to process high volumes of low-density,unstructured data. This can be data of unknown value, such as Twitter data feeds, clickstreams ona webpage or a mobile app, or sensor-enabled equipment. For some organizations, this might betens of terabytes of data. For others, it may be hundreds of petabytes.Velocity is the fast rate at which data is received and acted on. Normally, the highest velocity ofdata streams directly into memory versus being written to disk. Some internet-enabled smartproducts operate in real time or near real time and will require real-time evaluation and action.

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