Analyse the internal and external environmentSubmission detailsStudent’s namePhatcharin InthaninStudent no.CRI0100ELNAssessor’s nameVladilena ZmyslinskayaAssessment siteLICAssessment date/s26/10/2020The assessment task is due on the date your assessor has told you. Any changes to this arrangement must be approved in writing by your assessor.Submit this document with any required evidence attached. See specifications below for details.Performance objectiveIn this assessment, you are required to complete analyses of the organisational environment to develop an understanding of potential competitors and allies, and the associated risks and benefits.(i.e look at what competition is out there, market research)Assessment descriptionComplete a value chain analysis1,PEST 2and SWOT3for your organisation, plus analyses of the potential competitors and allies supplied in the case study.1Value Chain Analysisis a useful tool for working out how you can create the greatest possible value for your customers. In business, we're paid to take raw inputs, and to "add value" to them by turning them into something of worth to other people.2
ProcedureFor the provided case study, you are required to complete for your organisation: 1.PEST analysis (including a review of legislation (government rules) impacting on MacVille)2.SWOT analysis (including an evaluation of the value-chain).You are also required to review competitors/allies to MacVille, as described in the case study, and: ●identify and describe existing and potential competitors/allies, then summarisethe strengths and weaknesses of each●develop a separate summary statement for each potential/possible ally/friendly competitor for a cooperative venture that describes their alignment/position with MacVille’s vision, mission, values and attributes/qualities, as identified on the tender/official submission document.Once you have developed these materials, you need to meet with your supervisor (role-played by assessor) to discuss and confirm the analyses you have completed, together with the summary of potential cooperative venture allies. Take notes in themeeting with your supervisor and make any changes as suggested by them, before submitting your final version.Note: You need to retain your analysis of the organisation, competitors and allies for reference and use in Assessment Task 3.SpecificationsYou must provide:●a completed set of analyses (PEST and SWOT)PEST analysis ("Political, Economic, Social and Technological")describes a framework of macro-environmental factors used in the environmental scanningcomponent of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro-environmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations.