Analyse the internal and external
environment
Submission details
Student’s name
Phatcharin Inthanin
Student
no.
CRI0100ELN
Assessor’s name
Vladilena Zmyslinskaya
Assessment site
LIC
Assessment
date/s
26/10/2020
The assessment task is due on the date your assessor has told you. Any changes to
this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications
below for details.
Performance objective
In this assessment, you are required to complete analyses of the organisational
environment to develop an understanding of potential competitors and allies, and
the associated risks and benefits.
(i.e look at what competition is out there, market research)
Assessment description
Complete a value chain
analysis
1
,
PEST
2
and
SWOT
3
for your organisation, plus
analyses of the potential competitors and allies supplied in the case study.
1
Value Chain Analysis
is a useful tool for working out how you can create the greatest
possible value for your customers. In business, we're paid to take raw inputs, and to "add
value" to them by turning them into something of worth to other people.
2
Procedure
For the provided case study, you are required to complete for your organisation:
1.
PEST analysis (including a review of legislation (government rules) impacting
on MacVille)
2.
SWOT analysis (including an evaluation of the value-chain).
You are also required to review competitors/allies to MacVille, as described in the
case study, and:
●
identify and describe existing and potential competitors/allies, then summarise
the strengths and weaknesses of each
●
develop a separate summary statement for each potential/possible
ally/friendly competitor for a cooperative venture that describes their
alignment/position with MacVille’s vision, mission, values and
attributes/qualities, as identified on the tender/official submission document.
Once you have developed these materials, you need to meet with your supervisor
(role-played by assessor) to discuss and confirm the analyses you have completed,
together with the summary of potential cooperative venture allies. Take notes in the
meeting with your supervisor and make any changes as suggested by them, before
submitting your final version.
Note:
You need to retain your analysis of the organisation, competitors and allies
for reference and use in Assessment Task 3.
Specifications
You must provide:
●
a completed set of analyses (PEST and SWOT)
PEST analysis ("Political, Economic, Social and Technological")
describes a
framework of macro-environmental factors used in the
environmental scanning
component
of
strategic management
. It is a part of the external analysis when conducting a strategic
analysis or doing
market research
, and gives an overview of the different macro-
environmental factors that the company has to take into consideration. It is a useful
strategic tool for understanding market growth or decline, business position, potential and
direction for operations.
