BSBMGT616 Assessment-Task-2 (11).docx - Analyse the internal and external environment Submission details Student\u2019s name Phatcharin Inthanin

BSBMGT616 Assessment-Task-2 (11).docx - Analyse the...

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Analyse the internal and external environment Submission details Student’s name Phatcharin Inthanin Student no. CRI0100ELN Assessor’s name Vladilena Zmyslinskaya Assessment site LIC Assessment date/s 26/10/2020 The assessment task is due on the date your assessor has told you. Any changes to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective In this assessment, you are required to complete analyses of the organisational environment to develop an understanding of potential competitors and allies, and the associated risks and benefits. (i.e look at what competition is out there, market research) Assessment description Complete a value chain analysis 1 , PEST 2 and SWOT 3 for your organisation, plus analyses of the potential competitors and allies supplied in the case study. 1 Value Chain Analysis is a useful tool for working out how you can create the greatest possible value for your customers. In business, we're paid to take raw inputs, and to "add value" to them by turning them into something of worth to other people. 2
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Procedure For the provided case study, you are required to complete for your organisation: 1. PEST analysis (including a review of legislation (government rules) impacting on MacVille) 2. SWOT analysis (including an evaluation of the value-chain). You are also required to review competitors/allies to MacVille, as described in the case study, and: identify and describe existing and potential competitors/allies, then summarise the strengths and weaknesses of each develop a separate summary statement for each potential/possible ally/friendly competitor for a cooperative venture that describes their alignment/position with MacVille’s vision, mission, values and attributes/qualities, as identified on the tender/official submission document. Once you have developed these materials, you need to meet with your supervisor (role-played by assessor) to discuss and confirm the analyses you have completed, together with the summary of potential cooperative venture allies. Take notes in the meeting with your supervisor and make any changes as suggested by them, before submitting your final version. Note: You need to retain your analysis of the organisation, competitors and allies for reference and use in Assessment Task 3. Specifications You must provide: a completed set of analyses (PEST and SWOT) PEST analysis ("Political, Economic, Social and Technological") describes a framework of macro-environmental factors used in the environmental scanning component of strategic management . It is a part of the external analysis when conducting a strategic analysis or doing market research , and gives an overview of the different macro- environmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations.
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