Conley, Ch. 2, Methods - Research methods approaches the...

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Research methods- approaches the social scientists use for investigating the answers to questions o Quantitative methods- methods that seek to obtain information about the social world that is already in or can be converted to numeric form Stats Sampling o Qualitative methods- methods that attempt to collect information about the social world that cannot be readily converted to numeric form Recording what people say and do Interviewing o Goal of sociology: allow us to see how our individual lives are intimately related to the social forces that exist beyond us. o Deductive approach: a research approach that starts with a theory forms a hypothesis, makes empricial observtions, and then analyzes the data to confirm, reject, or modify the original theory o Inductive approach: a research approach that starts with empricial observations and then works to form a theory o Correlation aka association: simultaneous variation in two variable o Causality o Reverse causality o
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  • Spring '12
  • Holsapple
  • Sociology, o Comparative research, numeric form, Quantitative methods- methods, Qualitative methods- methods

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