Wolfgang Keller case study - Wolfgang Keller at Konigsbrau-TAK(A Wolfgang Keller managing director of Konigsbraus Ukrainian subsidiary parent

Wolfgang Keller case study - Wolfgang Keller at...

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Wolfgang Keller at Konigsbrau-TAK (A) Wolfgang Keller – managing director of Konigsbrau’s Ukrainian subsidiary; parent corporation was one of the best-managed and most profitable brewers of premium beer in the world 1. Keller’s main concern while returning to Kiev was about Dmitri Brodsky, commercial director (VP of marketing and sales); joined the firm two years ago but performance had increasingly concerned and annoyed Keller. Either he: a. Fire Brodsky or not give him an annual salary increase b. Help Brodsky improve his performance c. Recognize around Brodsky to compensate for his inadequacies, perhaps by splitting marketing and sales Keller had a good reputation of a hands-on manager turning around two troubled subsidiaries Konigsbrau had started a joint venture with a Brazilian brewer – when an executive was assigned to a task force, he or she was expected to devote full time to the assignment Keller’s marketing strategy was to consolidate and strengthen the company’s distributors
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  • Fall '11
  • JohnHurley
  • Management, Marketing, Interpersonal relationship, Brodsky, Wolfgang Keller

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